Weleda 100% natural cosmetics The story of Weleda began in Switzerland in 1921. Dr. Rudolf Steiner, philosopher and scientist, Weleda founded in cooperation with the Dutch physician Dr. Ita Wegman, specialist gynecologist. On the basis of Weleda is anthroposophy. This way of thinking starts from the premise that holistic body, mind and soul are connected to the rest of the world. Weleda uses ingredients from 100% natural sources for skin care based on the power of nature. The 100% natural composition Weleda supports the NATRUE logo, the stringent international standard for natural cosmetics.