About us


Since 2008 we are a family company and originated from our personal taste and love for beautiful 100% natural skin care products. Soon, friends and family followed using our natural products and our house became too small. We have grown further over the years but we always want to give our customers the personal attention they need. 

We work daily with a total team of 5 people with great energy and dedication with our 100% natural care products such as skin care, makeup, body care and inner care. We search and discover new natural brands from all over the world that we would like to introduce to you. We now have the largest 100% natural and non-animal assortment of the Netherlands and Belgium. Every year we send thousands of products and orders to our customers, not only in the Netherlands but also abroad.

We deliver all products ordered from our own stock. The products of your order are scanned electronically piece by piece to prevent mistakes. Our motto is: the first time right! However, if should something went wrong, please let us know. Then we solve it directly for you!

Why 100% natural?


We get unnoticed too many harmful substances inside. This also applies to cosmetics and personal care products. By using 100% natural care, you can avoid all considerable harmful hormone-disrupting and skin irritants such as:
  • Parabens (methyl, ethyl, propyl and buthyl) - skin irritation, hormone disrupting
  • Phthalates (plasticizers) - hormone disrupting
  • Mineral oils (vaseline, paraffin, (di) propylene glycol) fluid balance disruptive
  • Sulfates SLS and SLES (Sodium Lauryl) (Sodium Laureth Sulfate) - skin irritation
  • Ethanolamines (MEA = Mono-, Di- = DEA, TEA = Triethanolamine) - skin irritation
  • PEG's, phenoxyethanol, etcetera.

They have features like cleansing, foaming, solvent, preservation, fixation and adhesion. These ingredients are used by manufacturers because they are cheap, but they are not good for us and not good for our environment. It is therefore not surprising that more and more people have skin problems. Per bottle it is not such a problem, but we quickly use multiple products. Face Cream, shampoo, conditioner, multiple makeup products, shaving soap, etc, and then we only take about cosmetics.

Combine your order
Sometimes it are the little things that still can contribute to save our environment. Also with the orders on the internet can be saved, for example by combining your order with friends or family. It is therefore rewarded by us with a nice discount.

Samples and brochures
To avoid waste we do not send samples and brochures along with your order. Will will do this at our request so we can send you (if samples are available) specially tailored samples according to your needs and skin type.

Our packaging
The products ordered are sent to you in a cardboard box made of recycled material. We do not use plastic tape, but paper tape that is made from recycled material. All packaging is recyclable. Some products (only a very few) are packaged in glass, we have to send them with extra protective material of plastic to prevent breakage during transport. We are looking for better alternatives in the meantime.

Filling material
To protect your products, the box is filled with recycled paper.

Green Webshop
Our shop is running at one of our partners on a system that uses much less power than comparable traditional systems.